Inspiration and OKRs

Does inspiration find us or do we find inspiration?

As I read through Measure What Matters I keep drawing out a mind map of goals and objectives. My thoughts keep circling around the ideas of vision and roadmaps that can help me set new targets. I’ve even gone as far as to roughly hand drawn roadmaps for ideas of products and how they might possibly evolve over time.

It’s almost as if some force out there has suddenly turned up the dial on my awareness and now I can see it clear cut and arrange in front of me. Next steps are to create each product, collaborate with people on ideas and continuously improve as I forge a path towards these goals.

Let me share with you some of these ideas that I have planned to come.



Download the Agile Influence product roadmap

Personally I think every company should have external and internal version of their product roadmaps. It helps to communicate what the company would like to accomplish in the next year. This way you can keep customers and stakeholders informed about what’s coming. You can share as much or as little information as you want but keep it at a level that is meaningful for your customer. The above product roadmaps are light in detail but give you an idea of what I have coming this year.

So now you have a product vision and product roadmap. Now what? Objectives and Key Resutls (OKRs) can help enable you to reach goals you would like to set for these products (Sidenote: OKRs can be used at just about every level in your organization).

Here’s what I have learned so far when it comes to aligning OKRs with Products Roadmaps.

Typically when you create a product roadmap you have an idea of what is coming for the year and very clear on what’s coming up in the next three to six months. To help us understand if we are meeting our customers needs it's best to establish a set of success metrics to measure against. OKRs help us understand what is most important for next three to six months and see if we're hitting the mark of our success metrics.

It’s this clear, effective and disciplined goal-setting that starts at the top, leaders invest the time and energy to choose what counts. Then we collect data from the results and correct decisions as we go.

Here’s an example of OKRs I am going to use for Agile Influence:


Agile Influence Objective (Q3)

Increase site traffic by 25% over the next 3 months

Key Results

  1. Create new content weekly

  2. Add media rich capabilities to site content

  3. Social media marketing via Twitter, Instagram and LinkedIn

  4. Internal linking strategy to facilitate SEO

  5. Make Agile Influence responsive for mobile users

We can clearly see what the objective is as well as the key results that will help us to obtain it. Next steps here and probably most critical in my opinion here is that we examine these OKRs on a regular basis. Let’s say twice weekly to see if there is data to support our decision to go in this direction.

If the data shows we are moving closer to our objective then we can continue. Otherwise, we need to take time to correct our decision and form a new set of key results or possibly adjust the objective.

This is my first experiment with ORKs working towards making this site a destination for Coaches and Agile Practitioners. I would love to hear what you think. Feel free to leave a comment below or contact me.


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